Traffic and List Building Strategies and Solutions

Some people believe writing headlines requires magic. Good writing is simply technique, mixed with a bit of talent. The ability to write great captions is a highly sought after skill. And a highly paid one as well.

Joe Sugarman is a legend in the world of copywriting. His number one rule is that every single sentence almost forces the reader to read the next sentence. Your headline should promise a benefit to the reader. Your article should support that promise.

You want to tap into your reader’s emotions. Your writing should be passionate and emotional, taking advantage of their wants, needs and desires. You convey the article’s main idea by creating titles that are short and punchy.

You don’t have to be funny or creative. In fact, it’s actually better if you’re not. Your headline should almost never be clever or cute… you’ll rarely pull the reader that way. (One of my funniest was Roasted Penguin Tastes So Good It Would Make Gandhi Slap His Kids! It was cute; it was clever; and it failed miserably.)

Writing headlines is an art; youll want to spend a lot of time crafting this component. Not everyone is successful in crafting attractive and eye-catching headlines. This means if you can master the ability, youll be light-years ahead of the competition.

Writing headlines is much like writing a song. In a song, the words must be appealing and in harmony with the music. The same is true in copy. A banner must sing. In other words, it should be in harmony with the story and sound satisfying to the reader.

Good headlines should be active. Make them short and say only what they need to say to cover the topic. They should convey the number one benefit to the reader. The copy that follows should be plain and simple paragraphs that support that benefit, as well as giving more.

The purpose of a great title is to get someones attention… like a great pickup line in a bar. It won’t get you the girl but it might buy a bit more time to sell them on you.

Amusing headlines can work ” more so in offline advertising. No one types humorous headlines into a search engine. Online its more important to create clear, concise, keyword-rich lines. These are far better than witty and obscure. Google actually rewards your relevance by placing you higher and higher in the listings which is what we all want, right?

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