No Hype Business Building – Is it Possible?

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When I began my internet marketing online experience, I made the big mistake of starting with affiliate marketing building someone else’s mailing list.  The training material was fantastic, very detailed and comprehensive.  After a couple of months working through the training and building up the business, I finally realized that I was primarily building a good business, for someone else.  I can’t imagine how many subscribers’ I provided.  I am quite sure I made a great positive impact on his affiliate marketing business.  Wow, what a learning experience!

If you are like me, and have been trying to make money on the internet, you may have a dream of quiting your day job to give you the freedom and independence to spend more time with your family.  Or maybe to just make money to have more security in these economic times.  It may be likely that the majority of those reading this haven’t been successful making money on-line and/or actually building a business.

What I’ve learned is that there is no quick fix or get-rich hype that is real. I bought all kinds of products, jumping from one hyped program to the next. I tried it all, but I lacked focus! The key is to focus in a particular area and stay with it. Whether PPC (pay per click) is your thing, selling your own products, selling affiliate products or whatever … it’s important to take action and stay the course.  But whatever it is, building your own list is a top priority in determining your ultimate success.

Internet marketers are abundant and the “gurus” have made a ton of money, I guess!  Much of it from people who lacked focus and hopped from one hot program to the next without having much follow through on any of them. It’s easy to get caught up in all the hype and find yourself consistently spending money.  The one thing that I eventually did to help me focus and stop believing every hyped up sales page, is to identify the few genuine successful internet marketers and become a student.  I was cautious though, as there are many claiming to mentor, but offer nothing more First Alert notifications so they can keep you program jumping exclusively through them.

In my opinion, building a list and over-delivering value to that list is the path to success.  By connecting with a mentor that does just that is what I have done.  Alex Jeffreys is no guru, just someone that has been extremely successful, and his List Building With Alex product is what got me started on the right track to be successful online.

You can find any kind of product you’re looking for on-line. If you have money available, you may find that paying for advertising of your product or service works for you.  If so, by all means go for it.  But if you don’t have a lot of money to start with, and can’t really afford to pay per click or expensive traffic strategies, then start building a mailing list. You’ll find all the “gurus” say the money is in the list and they’re so right.  In this competitive market, I truly believe that list building is critical, and the money really is in the list.

What do I mean by building a list? It’s a process where you collect names and email addresses from people interested in how you can help them.  Whether you have some great service, such as ways they can obtain free targeted traffic to their business, or other high value information or product to help them become successful, they will appreciate you and become loyal, if you are for real.  Making money online is a business and should be treated like one.  In other words, you need to provide something of value so you establish a long-term relationship with your customer.

It is my experience that list building and helping your customer’s succeed is the key to succeeding and thriving online.

Please share your business building strategies.

Best Regards,

Rob

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I am a student of Alex Jeffreys and am finally focusing!!  I offer Alex’s free List Building ebook here and plan to contribute based on what I have learned.

 No Hype Business Building - Is it Possible?

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This post was written by Robb on December 20, 2008

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