Traffic and List Building Strategies and Solutions

Start a swipe file. Good copywriters are always on the lookout for examples of good copy. When you find them, add them to your “swipe file” for ideas when you get stumped. Of course it’s never advisable to plagiarize something another copywriter has written, but you can take a particularly well-written letter or ad and rework it so it works for what you’re selling.

Spend time copying out excellent sales letters. Most of the world’s best copywriters will tell you that they got started by literally handwriting out some of the best sales letters of all time. Doing this will help you to learn the flow of a good sales letter and how to take readers from being mildly interested to pulling out their credit cards.

Understand your customers to write more compelling copy. If you want to write copy that captures the attention of potential customers, you need to know who it is that you are writing for and what’s important to them. Take the time to clearly define your target market by researching them in online forums, reading the products they’re buying and conducting surveys. Who is your ideal customer? How old are there?  Where do they live? What do they want out of life? What do they look for in products similar to yours? A lot of copywriters assume they are part of their own target market and don’t spend nearly enough time on this important step. Be sure you’ve researched your ideal customer inside and out before you ever write a word of copy!

Start headline writing by brainstorming several options. No one – not even the most seasoned copywriters – get a headline right on the first try. So accept this and get started brainstorming headline ideas. Try creating one around each of the major benefits of your product. Other great ideas are to write a few in the style of “How To…” or “Discover….”. You’ll find that the more you write, the easier it becomes to create great headlines. And when you’re done you can combine them to create the perfect one.

Listbuilding with Alex

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