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Organic and chemical free skincare/ haircare/ cosmetics market?

I am doing some marketing research for an online and offline

advertising campaign for a

new company selling organic beauty products, bar but need information

on the buying trends and consumer characteristics in the

industry…ie. Buying landscape, industry report, most bought

products, typical price range, market segmentation,

market share, leading companies, market forecast…

According to the report “The U.S. Market for Natural and Organic Personal Care Products” by market research publisher Packaged Facts, the market for natural personal care products reached $5 billion in 2004.

Packaged Facts defines the market as including natural and organic skincare, hair care, oral care and color cosmetic products.

“At $3 billion, skincare is the leading segment of the market, while haircare has had the strongest growth over the five-year period. By 2009, Packaged Facts projects that the natural personal care market will climb to $7.9 billion.”

Factors contributing to the strong growth of the market are the aging baby boomer population and widespread concern about toxic ingredients.

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